5 Tips to Put Your Small Business on the Map with Local SEO

Optimizing your local small business so that it can be found within the search results is incredibly important to helping potential customers find information about your business, and driving foot traffic into small businesses. Local listing optimization is more important than ever because mobile users expect local business contact information to be easily accessible and accurate – and when it’s not, they …

Mitch Hankins5 Tips to Put Your Small Business on the Map with Local SEO

Our Powers Combined: How Social & SEO Influence Each Other

Digital marketing channels are incredibly powerful tools to raise awareness of and interest in your brand. But these channels don’t operate at their maximum potential in silos. Each marketing channel has the potential to influence one another, and when executed well, can mean the sum of coordinating your digital marketing efforts is greater than that of its individual parts. True cross-channel …

Heather PhysiocOur Powers Combined: How Social & SEO Influence Each Other
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The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. In a continually evolving effort to …

Heather PhysiocThe Complex Web of Personalized Search

How to Manage Your Business’s Reputation Online

As a business owner, having a sterling reputation is probably of the utmost importance to you. Not only is it your personal reputation on the line for running a successful business, but your bottom line is at stake, too. With the growth of the Internet came the growth of mobile search, local listings, online product and service reviews, and a …

Heather PhysiocHow to Manage Your Business’s Reputation Online

Understanding the Robots.txt File for Non-Developers

Fear not the techy-sounding robots.txt file, my friends. I’ve created a comprehensive, easy-to-understand guide to the robots.txt file for the average inbound marketer – no developer knowledge required. What is robots.txt? The robots.txt file is a document stored in the root directory of a website that tells search engine crawlers and other robots how to and how not to crawl …

Heather PhysiocUnderstanding the Robots.txt File for Non-Developers