How to Manage Your Business’s Reputation Online

As a business owner, having a sterling reputation is probably of the utmost importance to you. Not only is it your personal reputation on the line for running a successful business, but your bottom line is at stake, too. With the growth of the Internet came the growth of mobile search, local listings, online product and service reviews, and a …

Heather PhysiocHow to Manage Your Business’s Reputation Online

Understanding the Robots.txt File for Non-Developers

Fear not the techy-sounding robots.txt file, my friends. I’ve created a comprehensive, easy-to-understand guide to the robots.txt file for the average inbound marketer – no developer knowledge required. What is robots.txt? The robots.txt file is a document stored in the root directory of a website that tells search engine crawlers and other robots how to and how not to crawl …

Heather PhysiocUnderstanding the Robots.txt File for Non-Developers

The Ultimate Step-by-Step Guide to Website Domain Migration

Several of our clients have gone through the rebranding process, including but not limited to the migration of a website from one domain to another. This change is inherently high-risk – especially for well-established websites with a lot of domain authority and history, as well as content that tends to rank and perform well in the search engines. It can …

Heather PhysiocThe Ultimate Step-by-Step Guide to Website Domain Migration

3 Reasons to Start SEO During a Website Build, Not After

Having a website is no longer optional for businesses to have long-term success and growth. Especially in the U.S. where the vast majority of people rely on the web for information, and even more now that mobile is exploding, current and future customers expect that your business will have a presence online to help them get the information they need. As an …

Heather Physioc3 Reasons to Start SEO During a Website Build, Not After

Website Over-Optimization Checklist

This article provides a helpful guide to checking your website for potential over-optimization and tactics that may be causing more harm than good in the search engines. With the frequent deployments of Google’s Panda and Penguin algorithm updates, many SEOs and website owners are scrambling to keep up with the search engine’s mood swings and avoid penalties for tactics that …

Heather PhysiocWebsite Over-Optimization Checklist