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The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. In a continually evolving effort to …

Heather PhysiocThe Complex Web of Personalized Search

What Bing Shouldn’t Do to Compete with Google

I am 100% pro non-Google search engines. I am pro competition, I am pro options, I am pro a constant struggle by all major search engines to improve their algorithms and the user experience. For that reason, I am pro Bing success. I truly want them to gain market share and become profitable and be a viable competitor to Google. …

Heather PhysiocWhat Bing Shouldn’t Do to Compete with Google