8 Awesome Apps for Running a Small Business

Tentacle Inbound specializes in serving all the digital marketing needs of small- and medium-sized businesses across the U.S. But beyond that, we are also a small business ourselves. It started as a consortium of freelancers, and over the years evolved into a more comprehensive repertoire of valuable digital marketing services for the unique needs of small businesses, and thus Tentacle …

Heather Physioc8 Awesome Apps for Running a Small Business

How to Manage Your Business’s Reputation Online

As a business owner, having a sterling reputation is probably of the utmost importance to you. Not only is it your personal reputation on the line for running a successful business, but your bottom line is at stake, too. With the growth of the Internet came the growth of mobile search, local listings, online product and service reviews, and a …

Heather PhysiocHow to Manage Your Business’s Reputation Online

Understanding the Robots.txt File for Non-Developers

Fear not the techy-sounding robots.txt file, my friends. I’ve created a comprehensive, easy-to-understand guide to the robots.txt file for the average inbound marketer – no developer knowledge required. What is robots.txt? The robots.txt file is a document stored in the root directory of a website that tells search engine crawlers and other robots how to and how not to crawl …

Heather PhysiocUnderstanding the Robots.txt File for Non-Developers

The Ultimate Step-by-Step Guide to Website Domain Migration

Several of our clients have gone through the rebranding process, including but not limited to the migration of a website from one domain to another. This change is inherently high-risk – especially for well-established websites with a lot of domain authority and history, as well as content that tends to rank and perform well in the search engines. It can …

Heather PhysiocThe Ultimate Step-by-Step Guide to Website Domain Migration

6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …

Heather Physioc6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter