How to Manage Your Business’s Reputation Online

As a business owner, having a sterling reputation is probably of the utmost importance to you. Not only is it your personal reputation on the line for running a successful business, but your bottom line is at stake, too. With the growth of the Internet came the growth of mobile search, local listings, online product and service reviews, and a …

Heather PhysiocHow to Manage Your Business’s Reputation Online

Understanding the Robots.txt File for Non-Developers

Fear not the techy-sounding robots.txt file, my friends. I’ve created a comprehensive, easy-to-understand guide to the robots.txt file for the average inbound marketer – no developer knowledge required. What is robots.txt? The robots.txt file is a document stored in the root directory of a website that tells search engine crawlers and other robots how to and how not to crawl …

Heather PhysiocUnderstanding the Robots.txt File for Non-Developers

The Ultimate Step-by-Step Guide to Website Domain Migration

Several of our clients have gone through the rebranding process, including but not limited to the migration of a website from one domain to another. This change is inherently high-risk – especially for well-established websites with a lot of domain authority and history, as well as content that tends to rank and perform well in the search engines. It can …

Heather PhysiocThe Ultimate Step-by-Step Guide to Website Domain Migration

6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …

Heather Physioc6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

3 Reasons to Start SEO During a Website Build, Not After

Having a website is no longer optional for businesses to have long-term success and growth. Especially in the U.S. where the vast majority of people rely on the web for information, and even more now that mobile is exploding, current and future customers expect that your business will have a presence online to help them get the information they need. As an …

Heather Physioc3 Reasons to Start SEO During a Website Build, Not After