What Instagram’s New Business Tools Mean for Your Small Business

For small businesses on Instagram, life just got a whole lot sweeter. For years now, Instagram has proved itself as an effective digital marketing platform for businesses. Local shops, small businesses and organizations of all sizes have used it to raise awareness about their brands’ products and services, and showcase their personalities to their target audiences. In fact, according to …

Mitch HankinsWhat Instagram’s New Business Tools Mean for Your Small Business

5 Lessons Batman Can Teach Small Businesses About Marketing

Batman, a fictional character created by artist Bob Kane and writer Bill Finger in 1939, was not just a crime-fighting hero in a Batsuit living a double life. He was a brilliant marketer and didn’t even know it. Below are five lessons that Batman can teach small business owners about marketing. #1. Details Matter Every detail about Batman is on-brand. …

Heather Physioc5 Lessons Batman Can Teach Small Businesses About Marketing

5 Tips for Using DIY Images to Engage Potential Customers for Your Small Business

A great way for small business owners to engage potential customers is through the use of stunning, engaging images. Choosing the right images for your digital presence, whether on your brand’s website, in your email marketing, or on your social media profiles – will greatly assist in telling your story and engaging your potential customer. Photos can tell your potential …

Adam Voight5 Tips for Using DIY Images to Engage Potential Customers for Your Small Business

Top 5 Google AdWords Tips for Small Businesses

Paid search, otherwise known as pay-per-click, is an incredibly powerful digital marketing tool for small business owners. Using platforms like Google AdWords and Bing Ads, small businesses can show ads in search results when people search for relevant keywords, and only pay when someone actually clicks the ad, not just sees it. This can be insanely cost effective when managed …

Keith SpisakTop 5 Google AdWords Tips for Small Businesses

Google’s RankBrain: What It Means to Your SMB

As a small business, having a solid search strategy is of utmost importance, as more than 77% of users conduct a Google search and 84% check a business website before making a purchase today. Additionally, as a small business, you may have to compete for real estate against larger, more established brands within the search engines. So by staying ahead …

Mitch HankinsGoogle’s RankBrain: What It Means to Your SMB